Viva launches on the Go Blackpool App – To Boost Business & Visitor Experience

4 September 2024

Blackpool Business Improvement Districts (BIDs) has launched GO Blackpool, a ground breaking mobile app designed to enhance local business engagement and improve the visitor experience.

GO Blackpool will act as a free platform for locals and visitors, offering the latest news, shopping deals, guides and insights into Blackpool’s rich heritage. The app also features Viva Blackpool, including a full listing of shows and events along with offers and promotions exclusive to Go Blackpool app users.

It aims to strengthen the town’s economy by connecting businesses with customers through a user – friendly app that provides real -time updates on events, offers and more.
Sue Grindrod, Managing Director of Blackpool BIDs, said: “We’re really excited to introduce GO Blackpool, which will be a game-changer for how businesses and visitors interact in our town. This app will greatly benefit the local economy and enhance the overall Blackpool experience; our goal is to sign up 200 businesses in the first three months and achieve 1,000 app downloads by year-end.

“This launch marks a significant milestone in our commitment to innovation and growth. GO Blackpool is not just a tool – it’s a platform that will transform the way people engage with local businesses and attractions. By making information and offers readily accessible, we aim to create a thriving, connected ecosystem that benefits everyone in Blackpool.”

GO Blackpool provides seamless navigation, detailed business listings and a wealth of resources to help users make the most of their time in Blackpool by offering everything local in one place.

For businesses, the app incorporates cutting-edge technology like GeoAlerts, enabling them to advertise offers and events while gaining valuable local insights. Additionally, for those within the Business Improvement Districts(BIDs), GO Blackpool offers crucial insights into who is using the town centre, mapping footfall trends and measuring the effectiveness of local initiatives.

Marcus Chidgey, CEO of Loqiva, the app developer, added: “GO Blackpool is designed to seamlessly connect businesses with locals and visitors and we’re looking forward to seeing its positive impact on Blackpool’s economy and community spirit.

“By integrating features that promote local events, highlight unique attractions and facilitate real-time communication, we aim to enhance the overall experience for everyone involved.”

Blackpool Business Improvement Districts (BIDs) actively promote and support local businesses through a range of initiatives, driving growth and ensuring sustainability. By creating opportunities for businesses, enhancing the town’s economic environment and playing a pivotal role in the local economy, Blackpool BIDs contribute significantly and help position the town as a top destination.

Sue said: “Blackpool BID is truly committed to promoting our local businesses and this marks a noticeable step in driving growth and supporting Blackpool in its future.”

Cllr Mark Smith, Blackpool Council’s Cabinet Member for Levelling Up Place, said: “GO Blackpool is a welcomed innovation that promises to boost our local economy and enhance the visitor experience. We fully endorse this initiative and look forward to its success in connecting businesses with customers effectively.