What is dynamic pricing?

For 2024 we are introducing something called ‘Dynamic Pricing’. This will automatically lower or raise the prices of tickets according to demand on a daily basis. This will generally mean early bookers are rewarded with much lower prices during times where there is less demand. It also means we can also generally lower our prices across all seats to encourage more people to book – improving the atmosphere in the venue and making performances more accessible.

This is similar to how airline tickets are priced – with prices fluctuating according to demand. So our advice is to BOOK EARLY and get the best price possible, as it is likely it won’t go any cheaper before the performance.To introduce Dynamic pricing, we will be removing the option to book with a ‘Flexible Deposit’ for a trial period – as we will require payment in full in order to manage the dynamic pricing.

Another improvement to our current ticket pricing structure is the ‘Blue Light Scheme’ re-introduction. Partnering with our public sector workers, we will be offering discounted ticket prices. This in addition to the contribution we currently make to local charities.
What will happen if I’ve already booked?

You don’t need to do anything! Your seat will still be in the same position, and the table number/seat number remain the same – so please don’t worry.

I’ve already booked with a flexible deposit, is this cancelled?

No – your flexible deposit is still holding the seat/table you’ve booked and you can pay the balance any time up to 7 days before your visit.

We would recommend contacting us now to pay your balance to lock in a lower price if the show/event is subject to dynamic pricing (as prices may go up, and flexible deposits do not ‘lock in’ the price at the time of reserving, only the time when the balance is paid in full).
Are all shows dynamically priced? No. Most of our shows for 2024 have dynamic pricing, but there are some visiting shows which we contractually obliged to sell at a certain price – so these prices will stay the same until the show, unless the promoter/producer opts into Dynamic pricing or runs a special offer. These shows may retain the flexible deposit option.